About Us

About Productside: Your Partners in Product Excellence​

Great products don’t happen by chance. They happen by choice. We equip product teams with the skills, strategies, and frameworks to build products people actually want to buy and use.

Years in Business
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Successful Team Engagements
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Certified Product Professionals
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The 280 Group is now Productside

From 280 Group to Productside: Our Mission & Brand Evolution

We help product teams build things people actually want to buy and use. Formerly known as 280 Group, we evolved into Productside to reflect what we do best: sit firmly on the product side of your business—where strategy, execution, and outcomes meet. Our promise is simple: practical training, proven frameworks, and advisory that stick long after the workshop ends.

Our Expertise: Instructors from Amazon, Microsoft & Honeywell

We’re an expert product management training company and advisory firm led by practitioners who’ve shipped at Amazon, Microsoft, Honeywell, and beyond. Expect zero BS, high standards, and instructors who can show your teams how to do the work—not just talk about it.

Productside leadership team photo or logo montage

What We Do: Training, Blueprint, Playbooks, Advisory & Consulting

Live online, in-person, and self-study programs for PMs at every stage—plus globally recognized credentials. Link: Product Management Courses

A step-by-step framework to align strategy, delivery, and business outcomes. Link: Blueprint

20+ ready-to-use templates that turn the Blueprint into repeatable execution. Link: Playbooks

Custom programs for teams and enterprises that need consistent practices and measurable impact. Links: Corporate Training • Team Custom Training

Diagnostics, org design, role clarity, roadmap governance, and hands-on advisory to scale what works. Links: Consulting • Advisory

Why Productside: Outcome-Oriented, Custom, and Lasting Impact

Productside instructor delivering live product management training

Outcome-first

We tie backlog bets to activation, retention, ARR, and cost-to-serve—so Finance nods, not just Marketing.
Explore Training
team product management training

Custom by design

We tune frameworks to your domain, compliance reality, and stack.
See the Blueprint
Productside workshop in action with cross-functional team

Change that sticks

Templates, checkpoints, and coaching to turn “great workshop” into “great quarter.”
Get the Playbooks
Productside leadership team photo or logo montage

Measured impact

Diagnostics and assessments before/after to prove lift in capability.
Talk to an Expert

Meet the Team: Our Leadership and Trainer Profiles

We’re a collective of invested experts (product leaders, consultants, and instructors) who’ve led real teams and shipped real products. Get to know the people behind the playbooks.

Nicole Tieche

Client Relations Specialist & Training Coordinator

Frequently Asked Questions

Productside (formerly 280 Group) partners with product teams globally to deliver training, frameworks, templates, and advisory support—so you build products people actually want to buy and use.

Our principal consultants and trainers have held leadership roles at Amazon, Microsoft, and Honeywell—bringing real-world PM experience into every engagement. We’re here to share our knowledge and help your team succeed.

Outcome-focused training and certification, diagnostics, assessments, leadership and stakeholder workshops, plus consulting and advisory to embed the Productside Blueprint™ and Productside Playbooks.

We emphasize practical frameworks (Blueprint™ + Playbooks), engage leadership and stakeholders, and track impact through assessments. We’re built for transformation—not just training.

Founded in Silicon Valley in 1998 and now fully remote, we support teams across industries and regions to improve product team capability.