It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. Product Management Glossary: A Guide for PMs We created this guide to help individuals, teams and companies answer the question: What is Product Management? If you can successfully understand,…
This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. Status of the Job 2022: Product Marketing Manager If we learned anything from the past two years, we learned to expect the unexpected. The pandemic turned the business world on its head, leaving Product teams scrambling…
The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be able to excel at their jobs. Companies that want to help their product managers grow more effectively through the first 10 years of their career should provide support in these critical skill areas with…
“What if?” That’s the thought behind every product innovation, from software platforms to mobile devices, food products, furniture or any consumer product you can imagine. It’s the spark that gives rise to innovative, ground-breaking product development. But bringing a new product to market involves all departments within an organization. Using a phased approach ensures that critical decisions are made at the appropriate times…
For this featured interview from our Consultant Interviews Series we have Joe Ghali, who shares with us his best advice for a Product Management organization, and talks about how he went from an IT career to realizing Product Management was what he wanted to do. How and why did you break into Product Management? Originally, I started in IT.…
So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! But wait: your work isn’t over yet. In fact,…
Launched in 2020, 280 Group’s Digital Product Management: Live Online course has gained acclaim among product leaders as a comprehensive course covering the critical skills needed to advance their careers and bring successful digital products to market. The course was created specifically for Product Managers and teams who are working on software-based offerings for new…
Limited Access until Nov 18 – watch our on-demand webinar, Customer Journey Maps – Your Secret Weapon to Driving Product Adoption. The customer journey is a phrase that’s received a lot of love in recent years, as the customer experience continues to be the key differentiator of a brand’s success. In fact, Adobe research revealed that…
Product Manager vs Project Manager vs Program Manager: A Product Manager is ultimately responsible for making sure that her product is as successful as possible both short-term tactically and long-term strategically. A Project Manager is responsible for delivering a project that meets its requirements on-time, on-budget, and to the required degree of quality. A Program Manager coordinates multiple projects that must…
It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. What is Product Operations (ProdOps)?Product Operations, or “ProdOps,” refers to several common product management processes that have been consolidated into a centralized team to achieve operational efficiencies and scale…
