Product Manager vs Product Marketing Manager Product Manager: Is the market expert Conducts customer and market research Identifies and defines market/customer needs Defines the Whole Product concept to ensure value and differentiation Develops business cases and market requirements Product Marketing Manager: Is the marketing expert Conducts competitive analysis Identifies and defines the compelling reason to buy Defines the…
It’s a question we hear all the time… What is Digital Product Management? So we created this guide to help individuals, teams and companies answer that question. What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion…
Product roadmaps can mean the difference between success and failure when delivering and marketing products. Product roadmaps can be one of the most effective tools in a Product Management professional’s arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately…
“You never get a second chance to make a great first impression” – Advertising Slogan from the 1960’s In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the…
In our “Behind the Product” series, we discuss examples of products or services that highlight a particular product management concept or principle. As product managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not…
This week, we lost a giant of Business Strategy, as we said goodbye to Clayton Christensen. The Man Behind the Shakedown Christensen was a globally-recognized professor, speaker, and a best-selling author. The world is rightfully reflecting on his body of work and the substantial legacy he left us. While Christensen was a thought leader on…
In our “Behind the Product” series, we discuss examples of products or services that highlight a particular product management concept or principle. As product managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not…
Doug, the Product Manager with a plan To start with, I’m going to tell you about a man named Doug. He was a Product Manager responsible for a fairly important product. He created a very specific and aggressive plan to move up in his company. Doug’s goal was to ultimately become a CEO—which he later…
“Management is doing things right. Leadership is doing the right things.” — Peter Drucker In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization. Product Management is a unique role because Product Managers have all the responsibility for a product’s success…
Product Owner vs Product Manager: It is the job of the Product Owner to maximize the value of the product and the work being done by the development team, while generally, the Product Manager is responsible for driving the strategy and overall success of the product. Regardless of which role or title you may have, you should have at…
