Many of the techniques mentioned here are things I’ve seen used by my peers that have worked very successfully. Some are ones that I have used. Some are common sense. Some took me many years to figure out. I’m hoping that by sharing them with you, it will help you move forward toward your goals…
Many of the techniques mentioned here are things I’ve seen used by my peers that have worked very successfully. Some are ones that I have used. Some are common sense. Some took me many years to figure out. I’m hoping that by sharing them with you, it will help you move forward toward your goals…
Remind them it’s a good investment The executive team funds your product team. Delivering what you promised on time and on budget lets them know their investment is being well managed. This gives your team the space to execute against your product strategy over multiple releases and return the business results needed for continued investment…
When I think of product or market-oriented teams, I think about meetings. In fact, Product Managers are more likely to have meetings with folks outside of product management as inside it. As Product Managers, here are examples of meetings where we all wander in to address a topic. Topics like: What we’re going to deliver…
We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at.…
What is Product Backlog? The Product Backlog is a prioritized set of requests for desired product functionality and contains all necessary items to complete the product release. The Product Backlog breaks down requests into a series of tasks for the development team, and is an essential component to guide your Agile development team. The importance of product backlog management is…
The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be able to excel at their jobs. Companies that want to help their product managers grow more effectively through the first 10 years of their career should provide support in these critical skill areas with…
As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback. Customers are sensitive about sharing information, especially given recent rulings that prioritize privacy above all. So if a…
For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? I actually graduated with a…
“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve…
