Tailored Solutions
Executive Product Leadership Workshop
Great product strategy dies without executive alignment. We’ll help you achieve alignment in our Critical Importance of Product Management (CIPM) workshop.
This half-day, high-impact session gives senior leaders the decision frameworks, roadmap governance, and outcome dashboards to steer product—without micromanaging it. Translate vision into measurable bets, shorten approval cycles, and help teams ship value faster.

Training Designed for Executive Product Leaders
Transforming into a product-first organization requires leadership alignment and strategic commitment. Our Critical Importance of Product Management (CIPM) Workshop helps senior leaders understand the value of great product management and how they can empower teams to achieve success.
This workshop is the critical first step in ensuring that product management receives the support, resources, and strategic focus needed to drive outcomes across the organization.
- Built for C-suite, VPs, and senior functional leaders who set direction but don’t live in JIRA.
- Clarifies roles, guardrails, and governance so product can move quickly—and Finance, Legal, and GTM stay in lockstep.
- Outcome-first: Decisions you can make next Monday, not theories to admire.
Workshop Objectives in Strategic Product Leadership
Understanding the Cost of Poor Product Practices
- Learn how ineffective product management impacts business growth, innovation, and customer satisfaction.
- Gain insights into common challenges and how to address them proactively.
Defining High-Performing Product Teams
- Explore the differences between high and low-performing product organizations.
- Learn how top-tier product teams deliver value consistently.
Clarifying Roles & Responsibilities
- Define the roles of Product Managers, Product Owners, and Product Marketing Managers.
- Establish clear expectations to foster accountability and collaboration.
Implementing the Productside Blueprint™
- Review the ideal outcome-driven product management process.
- Apply the Productside Blueprint™ to align strategies with execution.
Optimizing Your Product Organization
- Create tailored action plans to drive product team transformation.
- Develop leadership initiatives to embed product-first thinking across the company.
Interactive Workshop: Vision, Roadmap & Measurement
In 4 hours, your leadership team will:
- Understand why product management is a growth lever and how to support it
- Learn strategic roadmap governance and leadership decision frameworks
- Executives will leave with clear priorities and a governance model that accelerates real results.
- Understand stakeholder alignment, and outcome measurement
How Products Start Performing with Senior Alignment
- Priorities will become clearer.
- Product decisions will be made faster.
- Roadmap hygiene will be improved significantly.
- Time to market will be shorter.
- Product investments will pay off.
Driving Results Across Industries
We help teams apply what they’ve learned to drive results long after the training ends.

Simon Yannopoulos
Senior Director of Product, Digital Supply Solutions (now at Cinchy)

Corre Curtice
Vice President, Product Management, Enterprise Software and Solutions (now at Prodwise)

Eric Stevenson
Director of Product Management, Marketing, and Pricing - Architectural Coatings at PPG (now at Parker Hannifin)
Coaching & Executive Dashboards
- You’ll leave with an executive-ready governance model and clearer priorities to accelerate results.
- We'll customize the modules for your industry, whether you're in SaaS, enterprise software, fintech, and beyond.
- Start driving top-down support for your product teams.
Frequently Asked Questions
Who is the Critical Importance of Product Management (CIPM) Workshop for?
Execs who set direction but aren’t product people (VPs, C-suite) and who want product teams hitting business goals faster.
What does the workshop cover?
Strategic roadmap governance, leadership decision frameworks, stakeholder alignment, and outcome measurement—why product management is a growth lever and how to support it. Executives leave with clear priorities and a governance model that accelerates real results.
How long is this workshop?
4 hours, high-engagement. One half-day to align key leaders and start driving top-down support for your product teams.
Can this workshop be tailored per executive team?
Yes. We customize modules for SaaS, enterprise software, fintech, and beyond—so it’s relevant the moment you step out of the room.
What measurable impact can executives expect?
Clearer priorities, faster decisions, improved roadmap hygiene, reduced time-to-market, and product investments that actually pay off.