Productside Playbook: Product Management Templates & Guides
Turn strategy into execution. The Productside Playbook is your outcome-driven product management playbook—a practical set of templates and how-tos that align product decisions with business objectives, improve cross-team collaboration, and deliver products that move the numbers.
Built from decades of in-the-trenches experience and trusted by thousands of PMs, it’s the fastest way to go from “what now?” to a roadmap you can defend.
What Is the Productside Playbook?
A ready-to-run playbook for product managers: 22 concise “plays” with step-by-step guidance plus fillable product management templates.
Use it to clarify roles, align stakeholders, prioritize by impact, and keep the team focused on outcomes (not outputs).
- Structured, sequential flow from strategy to retrospectives
- Real-world examples so you’re never staring at a blank page
- Built for modern stacks (easy to drop into Notion, Confluence, or Jira)
22 Actionable Plays to Drive Outcomes
Inside you’ll find battle-tested templates like: outcome tree, opportunity assessment, prioritization & scoring, roadmap & release plan, stakeholder alignment worksheet, GTM brief, and retro.
Everything is written to reduce guesswork and increase momentum.
Choose your Playbook with B2B, B2C, or IT Examples
Pick the Productside Playbook templates that fit your world:
- B2B Playbook: Enterprise buying cycles, multi-stakeholder alignment, value realization.
- B2C Playbook: Activation, habit formation, growth loops, pricing & packaging.
- IT Playbook: Internal platforms and services, service-level outcomes, stakeholder demand
| Playbook Type | Cost | ||
|---|---|---|---|
| $25.00 | |||
| $25.00 |
Built to Complement the Blueprint Framework
Already using the Productside Blueprint™?
The Playbook operationalizes it—the Blueprint sets the why and when; the Playbook gives you the how.
Together they create an outcome-driven playbook your leaders, engineers, and GTM teams can rally around.
Why Teams Get on the Productside
Learn from the best and discuss the rest. Bring your team together for an expert-led training course that also facilitates discussion on product practices at your company and in your industry.
Real Results from Real Experts
Led by experts from Amazon, Microsoft, and Honeywell, our instructors combine real-world experience with a passion for mentorship, equipping you with PM plays you can use from day one.
Templates and Tools You Can Use
The Optimal Product Management course includes the Productside Playbook™—22 templates covering every stage of the product lifecycle. Other courses offer tailored frameworks and tools you can apply right away.
Small Class Sizes, Big Impact
Learn in an engaging environment with less than 20 participants per class. More interaction. More insights. Better results.
Let's Do Product Better, Together
Need help with the Playbook or your product management processes?
Frequently Asked Questions
What comes in the Productside Playbook™?
Twenty-two guided templates that cover the full product lifecycle (from outcome strategy to retrospectives) available with B2B, B2C, and IT examples.
How does it connect with the Productside Blueprint™?
The Playbook turns the Blueprint into action, providing step-by-step tools you can apply phase-by-phase to align teams and execute toward measurable business outcomes.
Which version is right for my product team?
Choose B2B for enterprise solutions, B2C for consumer products, or the IT Playbook for internal systems. Each version follows the same plays with tailored examples.
Can I download and start using templates today?
Yes. Start with a free Starter Pack or download the full Productside Playbook. You’ll be filling templates and making decisions in minutes.
How do playbooks help improve team outcomes?
They clarify roles, increase alignment, and turn strategy into a structured workflow. Your teams will spend less time guessing and more time executing what matters.